Where’s the beef? Meats back on the menu, boys. And all that. We love quips about meat and we love eating meat.

Meat, at the scale America consumes it is not sustainable for the health of Americans nor the earth we inhabit. So how much meat do Americans eat each year? The answer may not surprise you.

Meat consumption remains stubbornly high in the US – the average American gobbled down 264lb of meat in 2020 – and is rising quickly in countries such as China.

Many people are receptive to the idea of switching to vegetarian options in order to help the environment, however, the research found, with messaging on restaurant menus a potentially significant way of shifting behaviour.

The Guardian, by Oliver Milman, https://www.theguardian.com/environment/2022/jan/26/plant-based-food-restaurants-climate-menu-messages